The company is teaming up with hip-hop impresario Russell Simmons and Universal Music at SXSW to launch ADD52 -- a platform that gives anyone with an original song to sing the chance to get the world to listen to it. ADD52 is an open platform that will debut one original song and video from an emerging or unsigned artist every week for the next 52 weeks. For music lovers, it's the place to discover," explains Simmons who, along with business partner Steve Rifkind, is backing the venture via his All Def Digital and All Def Music companies. "This type of artist empowerment marks huge progress for the music industry," Rifkind said.
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